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Looks was built for beauty and nothing else.

Most appointment systems were built for gyms, clinics and salons all at once. We built an app for beauty only.

"Not documented" means we did not find the capability documented on the vendor site, not that it is absent from the product. "Not checked" stays that way until somebody checks it. The rows about the other companies were read off their own marketing pages.

Pink

Capability table. One column for us, one for the system beside it.
CapabilityLooksPink
Hebrew interfaceYesYes
Online bookingYesYes
WhatsApp remindersYesYes
AI WhatsApp agentYesPartial
Deposits and no-showsYesYes
Approved tax invoiceYesYes
Bit paymentYesYes
Digital health declarationYesYes
Before and after photosYesYes
Consumer marketplaceYesNot documented
Inventory and product salesNoYes
Looks vs PinkPink alternativeMoving from Pink to Looks

Optimus

Capability table. One column for us, one for the system beside it.
CapabilityLooksOptimus
Hebrew interfaceYesYes
Online bookingYesYes
WhatsApp remindersYesPartial
AI WhatsApp agentYesNot documented
Deposits and no-showsYesYes
Approved tax invoiceYesYes
Bit paymentYesYes
Digital health declarationYesYes
Before and after photosYesYes
Consumer marketplaceYesNot documented
Inventory and product salesNoYes

Easybizy

Capability table. One column for us, one for the system beside it.
CapabilityLooksEasybizy
Hebrew interfaceYesYes
Online bookingYesYes
WhatsApp remindersYesYes
AI WhatsApp agentYesPartial
Deposits and no-showsYesYes
Approved tax invoiceYesYes
Bit paymentYesYes
Digital health declarationYesYes
Before and after photosYesYes
Consumer marketplaceYesNot documented
Inventory and product salesNoYes

Plannie

Capability table. One column for us, one for the system beside it.
CapabilityLooksPlannie
Hebrew interfaceYesYes
Online bookingYesYes
WhatsApp remindersYesPartial
AI WhatsApp agentYesNot documented
Deposits and no-showsYesYes
Approved tax invoiceYesYes
Bit paymentYesNot checked
Digital health declarationYesYes
Before and after photosYesPartial
Consumer marketplaceYesNot documented
Inventory and product salesNoNot documented

Arbox

Capability table. One column for us, one for the system beside it.
CapabilityLooksArbox
Hebrew interfaceYesYes
Online bookingYesYes
WhatsApp remindersYesPartial
AI WhatsApp agentYesPartial
Deposits and no-showsYesYes
Approved tax invoiceYesYes
Bit paymentYesPartial
Digital health declarationYesYes
Before and after photosYesPartial
Consumer marketplaceYesNot documented
Inventory and product salesNoPartial

Fresha

Capability table. One column for us, one for the system beside it.
CapabilityLooksFresha
Hebrew interfaceYesPartial
Online bookingYesYes
WhatsApp remindersYesNot documented
AI WhatsApp agentYesNot documented
Deposits and no-showsYesYes
Approved tax invoiceYesNot documented
Bit paymentYesNot documented
Digital health declarationYesPartial
Before and after photosYesPartial
Consumer marketplaceYesYes
Inventory and product salesNoYes

One system against another

What that means in practice

A health declaration signed before the treatment, before and after photos on the client record, and a deposit taken when she books. These are not add-ons to a general system. They are what a working day in beauty is made of.

All of it in Hebrew, right to left, including the WhatsApp agent that answers your clients while you work.

How to read the table

Every table here has one column for us and one for the system beside it. The rows about the other companies were read off their own marketing pages, and we did not test the products themselves.

"Not documented" means we did not find the capability documented on their site, not that it is absent from the product. A row marked "not checked" stays that way until somebody checks it, because filling it in with a guess would make the whole table untrustworthy.

What you will not find here

No app store ratings, no customer counts and no review page about a competitor. None of those numbers is audited, and a number that cannot be verified is not published.

If you have already decided to leave

A comparison page answers how two systems differ. Once you have decided, the question is what comes with you, and there is a separate page per system for that.

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